Closed-lost isn’t always lost
Like most fast-moving software teams, Orq.ai had a growing pile of stalled and closed-lost deals — opportunities that went quiet, lost a champion, or stalled in procurement and were never revisited. The hard part wasn’t admitting revenue was leaking. It was knowing which of those deals were genuinely recoverable, and having the capacity to work them.
A systematic recovery engine
Rex went to work on the dormant pipeline — rescoring closed-lost and stalled deals to find the ones worth re-opening, then running the play to bring them back.
Re-scored the dead pipeline
Every stalled and closed-lost deal scored for genuine recoverability — signal, not gut feel.
Watched champion health
Detected silence and turnover, then re-opened the conversation on the right channel.
Mapped second threads
Found the other decision-makers so a single lost contact no longer meant a lost deal.
Drafted the re-engagement
ROI cases, budget letters and re-engagement sequences — written per deal, ready to send.
Engagement details and outcome metrics for the Orq.ai pilot are available under NDA on request.